Here’s how Big Brands protect their Brand reputation with Anti-Counterfeit Solutions in India
Here’s how Big Brands protect their Brand reputation with Anti-counterfeit Solutions in India
It is the reputation of a brand that drives how products perform in the marketplace. Many consumers make the final purchasing decision based on the reputation of the brand. This is a contract of expectation created between the company and the consumer. If the reputation of a brand is damaged, there are lesser chances that the consumer trusts the contract expectations by the company will be met. It is very expensive to recover losses that might be caused due to loss of the brand image. It is rather more expensive than taking steps to protect the brand beforehand. Make sure that you get the best Anti-counterfeit Solutions in India. The long-term financial success of a company depends on protecting the brand. It is therefore essential to protect Brand reputation with Anti-counterfeit Solutions in India.
Reasons why you need Anti-Counterfeit Solutions in India
If the brands are not able to protect themselves, the revenue and reputation will face severe damage. There are also chances that the brand faces penalty charges due to litigation from the regulatory authorities or consumers. Brand protection services prevent the spreading of fake products in the market as this can harm the consumer and also violate quality regulations.
When counterfeiters distribute products it damages the brand in the following ways:
- Substandard products using unsafe raw materials are created.
- Products are smuggled across borders and are sold in areas that do not meet the regulatory guidelines.
- Products are sold with claims that are not made by the original manufacturer.
- Expired and outdated products are sold that have lower efficiency.
What do Anti-counterfeit Solutions in India do?
The brand protection services ensure that no IP infringement goes without checking. This allows you to have peace of mind as you are sure that the products of your company are secured. Brand protection companies takedown and monitor any infringing online assets. To understand in detail the advantages of brand protection services, you can go through the points mentioned below:
Saves time
The brand protection services help in optimizing the workflow and concentrating on the essential elements of the products. The advanced image recognition and the automatic bot power services will prevent any kind of potential infringements. You can sit back and relax as the brand protection software using machine learning and automated parameters will identify the infringers.
Prioritize Bigger Threats
The brand protection services will be able to prioritize the threats caused to your brand and will focus on the high-risk targets. They will also be able to identify the group IP infringements and the top infringing sellers and the platforms and you will thus get the opportunity to act right away.
Take immediate action
These services will remove infringements automatically at a large scale. The best services will allow you to set up rules instantly and will also enforce your brand image against counterfeiters. Most brand protection services will also allow you to manually review and decide the listings that you should take down. Once the enforcement is done, you will be able to monitor listings and sellers which will help you to stop them from coming back again.
Keep Track
Brand protection does not stop at enforcement. It also allows you to measure and access the economic impact that these brand protection actions have on the brands. They will also provide deep, insightful analysis that will be tailored to your brand and your brand protection objectives.
How do big brands protect their Brand reputation with Anti-counterfeit Solutions in India?
Big brands protect their brand reputation in the following ways:
Authenticate Products
This includes the addition of unique features to the products that make it difficult for counterfeiters to replicate them. Some of these features include watermarks, holograms and serial numbers. This product authentication helps businesses to identify and take legal steps against counterfeiters. Moreover, consumers are also able to identify genuine products and avoid purchasing fake ones.
Labeling and Packaging
This is also another important anti-counterfeit solution that most of the big brands in India are availing. Businesses add security features to their products and some of these features include tamper-evident seals, RFID tags etc. The businesses also add security features like QR codes to their labels. These can be scanned to verify the authenticity of the product. These also help these brands and consumers to identify counterfeit products and prevent them from selling.
Intellectual Property protection
This is another important anti-counterfeit solution that most brands are using. With this, the companies can register their patents and trademarks thus preventing counterfeiters from using their logo, product design or brand name.
Online Brand protection
This is a strategy that most of the big brands are adopting due to increased digitalization. This service allows companies to track online marketplaces and social media platforms that sell fake products. The companies also adopt digital watermarking to identify counterfeit products.
Conclusion
Choosing the right anti-counterfeit solution might indeed be a little challenging as you are sure to come across several options. It is therefore important for businesses to consider their specific needs and budget when they are choosing anti-counterfeit solutions. The important thing that needs evaluation is the cost of implementing the anti-counterfeit solution and weighing it against the potential damage that it might cause to your brand. These days counterfeiting is a significant problem for businesses. This can however be prevented by making use of some of the best anti-counterfeiting strategies. By implementing the strategies mentioned above, businesses can protect their brand and consumer trust.